The ten biggest sponsors
We count a video only when its own text says the brand sponsored it, on channels with 250,000 subscribers or more, as of October 30, 2026. Betting apps rank high too, and we left them off this page.
| Brand | What it sells | Sponsored videos | Creators |
|---|---|---|---|
| AG1 | Greens powder | 967 | 448 |
| Factor | Prepared meals | 895 | 315 |
| Quince | Clothes and home goods | 833 | 431 |
| SeatGeek | Event tickets | 796 | 203 |
| Ritual | Vitamins | 787 | 425 |
| HelloFresh | Meal kits | 757 | 396 |
| thredUP | Secondhand clothes | 614 | 207 |
| Bombas | Socks | 543 | 184 |
| Zocdoc | Doctor booking | 538 | 251 |
| Chapter | Medicare advice | 514 | 76 |
Source: Our own count of sponsored YouTube videos, October 30, 2026
The longer list is on our brands page.
Who sponsors in your category
The number beside each brand is its sponsored videos.
- Food: Factor 895, HelloFresh 757, CookUnity 276, Wildgrain 266, Huel 233.
- Health: AG1 967, Ritual 787, Zocdoc 538, LMNT 503, Keeps 359.
- Clothes: Quince 833, thredUP 614, Bombas 543, SKIMS 205, Halara 200.
- Money apps: Chime 442, Monarch 369, Upside 204.
- Games and software: Opera GX 348, Brilliant 329, Storyblocks 263, War Thunder 236, World of Warships 216.
- Home: Helix Sleep 318, Brooklinen 255, Cricut 216, Brooklyn Bedding 209.
Count every video with a brand's code or link and the totals get much bigger. Factor goes from 895 to 2,163, and HelloFresh from 757 to 1,889. Those extra videos carry the code or link, but their text doesn't say the brand sponsored them.
Some go wide, some stay close
Two brands can have a similar number of videos and be buying very different things.
| Brand | Sponsored videos | Creators | Videos per creator |
|---|---|---|---|
| Zenni Optical | 278 | 14 | 19.9 |
| Chapter | 514 | 76 | 6.8 |
| LMNT | 503 | 115 | 4.4 |
| Bespoke Post | 342 | 243 | 1.4 |
| World of Warships | 216 | 161 | 1.3 |
| CookUnity | 276 | 218 | 1.3 |
When a brand keeps paying the same channel over a long time, it usually means that channel keeps bringing in sales. A brand with about one video per creator may be buying reach across many audiences, or it may not have found its keepers yet.
How to use this list
- Find two or three brands your buyer also buys from.
- Look up which channels they sponsor, and how many times they went back to each one.
- Start with the channels they went back to, then check that the viewers fit your product.
Your free audit does this for your category.