YouTube influencer marketing questions

We find the YouTube creators your buyers watch, negotiate the deals, write the briefs, review every read before it goes live and track what each creator sells. You approve the creators and the first video, and we run the rest.

In our data, 16,468 brands have sponsored YouTube channels. Leaving out betting apps, AG1 leads with 967 sponsored videos, then Factor with 895, Quince with 833 and SeatGeek with 796. We list the biggest by what they sell in this guide.

It depends on the channel's normal views, how long the read is and whether you want the rights to run it as an ad, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.

Almost all of them do, but most of the gain comes early. We read the views on the same videos twice and the numbers are here, along with which kinds of videos keep growing.

Before the call, we send you the YouTube channels whose viewers match your buyer, the channels your competitors went back to, and how your current creators compare. It's free, and Alice or Dennis goes through it with you.

You can, but a one-time post is hit or miss. It doesn't show the creator's real, normal views, and fans can tell it's fake if they only see your brand once. So we start with a three-month plan with five ambassadors.

Usually it's one of a few fixable things: a right-looking channel with mismatched viewers, a single read, no real tracking, or a salesy read that got skipped. We start with a defined pilot and scale only the creators who hit your cost per sale.

No honest agency can promise views or sales, because nobody can predict the algorithm. What we can do is line up the things that give you the best shot, like viewers who are your kind of buyer and channels that brands keep coming back to.

Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.

Yes, you approve the brief and the first video before anything goes live. We also give you what a good read should say, and if you're a brand with strict rules, we'll even help you write the content plan.

We work with every platform, and YouTube is usually the best for conversions. People find a lot of YouTube videos by searching, a bit like Google, while Instagram is especially strong for retargeting ads through Meta.

We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every 1,000 views. If you use Shopify, we plug right in, and if you use another tool, we take the numbers from your system and send you reports.